WELLS FARGO

As Art Director for Quantasy + Associates in downtown Los Angeles, I collaborated with Wells Fargo to develop national and global campaigns and products aimed at underserved communities of color. My work focused on building trust and engagement with African American and Latino audiences through innovative initiatives. I conceptualized and executed a more engaging, gamified approach to marketing campaigns promoting Black homeownership. Additionally, I created advertising campaigns and interactive brand installations that celebrated the achievements of Black, Latino, Asian, and LGBTQ+ demographics, fostering inclusivity and representation.