BUILDING BUSINESSES & SCALING GLOBAL BRANDS
TURNING CUTLURAL INSIGHT INTO STRATEGIC GROWTH ACROSS MARKETS
My career began in Los Angeles, where I built a foundation in creative execution before expanding into strategic and operational leadership. As an entrepreneur and global creative executive, I’ve consistently operated at the intersection of brand, business, and cultural strategy—applying disciplined thinking to complex growth challenges.
Over the past 15 years, I’ve worked across diverse sectors, including marketing, entertainment, aftermarket products, cannabis, medical, technology, and automotive. My roles have ranged from Managing Director to Global Creative Director and Global Strategic Innovation Lead—spanning brand transformation, new venture development, international expansion, and organizational design.
I’ve led initiatives for organizations including Target, Wells Fargo, Eastern Mountain Sports, Netflix, Land Rover, DIRECTV, and Epic Records. My experience includes conducting executive-level negotiations in Hong Kong and Shenzhen, launching the cannabis industry’s first women-focused brand, designing experiential activations for over 500,000 attendees, and building ventures that generated multi-million-dollar first-year revenue.
Cultural fluency is central to how I operate. I integrate market insight, representation strategy, and operational alignment to ensure brands perform authentically across regions. I also leverage advanced AI-enabled research systems to accelerate strategic discovery—translating complex R&D challenges into actionable partnerships and scalable growth frameworks.
I hold an MBA from California International Business University and a BA in Visual Communication Design from Purdue University—the perfect blend of business strategy and creative foundation.
interviews & speaking engagements
Voyage LA Interview click here
Canvas Rebel Interview click here
Bold Journey Interview click here
New Releaze Magazine Interview
IABC Speaking Engagement