WEDEN

The Challenge: Create and launch a flagship cannabis brand from scratch in a rapidly evolving $30B market—requiring both distinctive brand positioning and complete vertically integrated business infrastructure, while simultaneously managing creative operations for 10+ corporate brands across a regional portfolio. My Role: Creative Director, ManifestSeven What I Did: Identified strategic market opportunity and led dual initiatives: managing the regional creative department of 20+ across 10+ corporate brands while spearheading the 0-to-profitable-operation creation of Weden's flagship cannabis business. Developed psychology-driven brand strategy using archetypal frameworks to differentiate in a crowded market, then directed complete vertical business integration—retail store design and buildout, delivery service infrastructure, e-commerce platform, packaging systems, and supply chain coordination. Steered $2.5M development budget while leading cross-functional teams (design, retail, operations, marketing, logistics) through complex multi-phase launch. Established "Five Marketing WE Pillars" strategic framework and directed all brand touchpoint production, including video commercials, billboard campaigns, email marketing, in-store experiences, and customer journey optimization. The Impact: Built a fully vertically integrated cannabis company from strategic concept to profitable operation in under 12 months, achieving $5.12M in first-year revenue and establishing market leadership through distinctive psychology-based brand positioning. Created a scalable retail and delivery model that became a blueprint for regional expansion and additional locations. Proved viability of premium positioning in the emerging cannabis market while maintaining operational efficiency across the entire value chain. Leadership & Scale: Led creative department of 20+ regionally | Steered $2.5M development budget | Oversaw 10+ corporate brands simultaneously | Built cross-functional teams spanning design, retail, operations | Directed brand from concept to $5.12M first-year revenue | Established scalable business model for market expansion Key Deliverables: Strategic market analysis & psychology-based brand architecture | Vertical business integration (retail, delivery, e-commerce) | Flagship retail store design & operational buildout | Supply chain & inventory management systems | Video commercials & billboard campaigns | Email marketing automation | Packaging design & production | Brand guidelines & expansion framework

A Psychology Driven Brand Using Archetypes 
Brand Origin Promo - Why & How We Created Weden
Interview with Brandon Puckett
Color Design Studies & Color Palette Through Archetypes, Typography, Design Studies & Implementation
Logo Creation Driven By Psychology of Archetypes, Icon & Tagline Creation & Design
Advertising, Brand Identity & Creative Assets
Social Media Campaigns, Social Graphic Tiles & The Five Marketing "WE" Pillars
Created & Directed Brand Promo Videos & Commercials (1/4)
E-Commerce Email Marketing Strategy, Drip Campaigns, B2C Email Campaigns & Email Designs
Advertising, Brand Identity & Creative Assets
Mobile Commerce, Delivery & Curbside Marketing, B2C & B2B Website Design & E-Commerce Website Creation & Design

Shopping Bags, Product Design, Packaging Design & Production

Print Advertising & Print Campaign Design
Created & Directed Brand Promo Videos & Commercials (2/4)
Billboard Advertising & Campaign Design
Digital & Online Advertising & Campaign Design
In Store User Interface Platform, Interface Platform Design, Flagship Interior Design of Store, In Store Categorization, Flagship Store Layout, In Store Branding & Design
Flagship Exterior Design of Store, Exterior Branding & Design, Signage Layout & Social Brand Exposure
Created & Directed Brand Promo Videos & Commercials (3/4)
Creative Campaigns Using The Five Marketing "WE" Pillars & Uniform Design & Printing
Advertising, Brand Identity & Creative Assets
New Releaze Personal Interview with Brandon Puckett - Garden of Weden
 IABC Speaking Engagement with Brandon Puckett - Creation of Weden
Created & Directed Brand Promo Videos & Commercials (4/4)
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