TARGET

Art Director — Quantasy + Associates The Context: Target sought to deepen authentic engagement with Black, Latino, and Asian consumers representing more than $3.9T in combined purchasing power, while increasing visibility and commercial impact for diverse-owned brands across its marketplace. The Mandate: Develop culturally grounded, scalable campaigns that strengthened trust, representation, and growth across multicultural audiences at national scale. The Work: Led creative strategy and execution for Target’s multicultural initiatives, directing a focused team of designers and strategists. Helped launch Black Beyond Measure, an integrated platform spanning physical installations, e-commerce, email, and national digital media, spotlighting Black-owned businesses and HBCUs. Introduced interactive and gamified experiences that expanded participation beyond traditional campaigns, transforming cultural moments into sustained engagement platforms. The Outcome: Increased engagement with Black and Latino audiences by ~15%, drove visibility and sales for 100+ diverse-owned brands, and delivered a national campaign reaching 24M+ consumers. Established a multicultural marketing framework that Target continued to expand post-campaign.

National Strategic Brand Collaboration & National Retail Campaign Development

National Conversion-Focused Digital Campaigns & Retail Brand Execution

Purpose-Driven Brand Engagement & Multi-Channel Narrative Campaign

Integrated CRM, Audience Segmentation & Retention Marketing Strategy

Cultural Campaign Branding & Retail Brand Identity Strategy

Omnichannel Retail Experience Strategy & E-Commerce Platform Optimization

Cultural Brand Campaign Creative Direction & Visual Identity Execution

Retail Growth Campaign Strategy & Cross-Channel Digital Execution

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