STOLI VODKA

The Challenge: Create a traveling experiential marketing campaign that would elevate Stoli's brand presence in the competitive premium spirits market ($60B industry), drive social engagement among millennial consumers, and ultimately increase sales across key markets. My Role: Owner & Creative Director, House of Puckett What I Did: Designed and executed the national "Most Original Bartender" traveling multimedia installation for Stoli and UrbanDaddy—a celebrity event series spanning 8 major markets. Collaborated with a cross-functional team of 15 designers, event producers, and content creators while managing production budgets. Directed all creative aspects, including brand experience design, marketing collateral, event assets, production logistics, web content, and social media strategy. Created immersive event spaces that captivated audiences while amplifying brand messaging and driving attendee participation. The Impact: Successfully increased Stoli's social media engagement by 240% and brand awareness by 157% in target demographics while driving a sales lift in markets where events occurred. Generated earned media value through social sharing and press coverage, with the event model adopted as a template for subsequent Stoli activations. Leadership & Scale: Collaborated with a team of 15 across creative and production | Executed traveling series across 8 markets | Increased social media engagement by 240% | Drove brand awareness by 157% Key Deliverables: Experiential event design & strategy | Traveling installation production | Marketing collateral & brand assets | Event website & digital ecosystem | Celebrity event management | Social media campaigns | Production oversight & vendor coordination | Multi-market logistics

Design Collateral Creation, Marketing Assets & Event Design
Advertising, Brand Identity & Creative Assets
Advertising, Brand Identity & Creative Assets
Design Collateral Creation, Marketing Assets & Event Design
Website Design For Event & Design Collateral Creation
Design Collateral Creation
Branding & Advertising Content
Branded Clothing & Advertising Content
Design Collateral Creation, Marketing Assets & Event Design
Design Collateral Creation, Marketing Assets & Event Design
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