STOLI VODKA

Founder & Principal — House of Puckett The Context: Stoli sought to elevate brand relevance within the $60B premium spirits market, driving consideration and social engagement among millennial consumers while supporting sales growth across priority markets. The Mandate: Create a differentiated, traveling brand experience that translated Stoli’s positioning into measurable engagement and demand across multiple cities. The Work: Led the strategy and creative direction of Most Original Bartender, a national, multi-market experiential platform developed with UrbanDaddy. Designed a scalable experiential system that combined immersive environments, multimedia storytelling, and live participation to reinforce brand identity while generating social amplification. Directed cross-functional teams spanning creative, production, and content, overseeing budgets and execution across 8 major markets. Ensured consistency of brand expression while adapting the experience to local audiences and venues, extending campaign impact beyond the physical event footprint through digital and social channels. The Outcome: Increased social media engagement by 240% and brand awareness by 157% within target demographics, while driving a measurable sales lift in markets where the activation ran. The program generated significant earned media and was adopted as a repeatable template for subsequent Stoli brand activations.