STICKY AGENCY

Managing Director & Creative Lead — Sticky Agency The Context: Sticky Agency began as a small boutique in a highly competitive Los Angeles market, lacking the operational infrastructure, talent systems, and growth mechanisms required to scale while preserving creative differentiation. The Mandate: Build a sustainable operating model that enabled growth, profitability, and consistency without compromising creative quality or culture. The Work: Built the agency’s operational backbone from the ground up, establishing workflow systems, financial discipline, and delivery standards to support scale. Led talent strategy and recruitment, growing the team from 3 to 15 employees while developing leadership, mentorship, and retention practices aligned with the agency’s distinctive culture. Drove business development and client acquisition, securing major accounts including Racing Optics, Power Manufacturing, and MAC Cosmetics. Defined and led the agency’s brand positioning, aligning internal culture and external market perception to differentiate Sticky within a crowded agency landscape. Implemented workflow optimization and capacity planning that reduced turnaround times while increasing predictability across creative, account, and production functions. The Outcome: Grew annual revenue from $450K to $1.1M over two years while maintaining ~75% client retention. Reduced project turnaround time by ~20%, transforming a boutique operation into a profitable, scalable agency with repeatable systems and a durable creative culture.

Brand Architecture, Market Positioning & Integrated Creative Systems

Integrated Video Campaigns & Commercial Brand Storytelling

Strategic Brand Architecture, Market Positioning & Integrated Communications

Integrated Digital Marketing Strategy, Performance Media & Content Architecture

Integrated Digital Experience Architecture, E-Commerce Infrastructure & Lifecycle Marketing

Integrated Product Positioning, Packaging Ecosystems & Content Strategy

Integrated Experiential Platforms, Brand Activation Architecture & Spatial Design Strategy

Enterprise Web Platforms, Digital Ecosystems & Performance Marketing Infrastructure

Chromatic Strategy, Archetype-Driven Palette Architecture & Brand Governance Systems

Visual Identity Systems, Iconography Architecture & Brand Governance Standards

Physical Brand Collateral Systems & Experiential Packaging Platforms

Brand Narrative Platforms, Market Positioning Strategy & Communication Governance

Behavioral Insight Platforms, Campaign Positioning Systems & Audience Influence Architecture

Attention Economy Positioning, Competitive Brand Strategy & Audience Engagement Systems

Audience Attention Strategy, Algorithm-Aware Content Systems & Cultural Relevance Frameworks

Market Differentiation Strategy, Brand Narrative Systems & Long-Term Positioning Frameworks

Enduring Brand Influence & Market Relevance

↑Back to Top