STICKY AGENCY

The Challenge: Transform a small boutique agency into a scalable, profitable operation while maintaining creative excellence and distinctive brand positioning in the competitive LA market—requiring operational infrastructure, talent strategy, and growth systems that didn't exist. My Role: Operations Director, Sticky Agency What I Did: Built the operational backbone of the agency from the ground up, scaling the team from 3 to 15 employees while establishing systems for sustainable growth. Developed and implemented a comprehensive workflow optimization that reduced project turnaround time by 20%. Led talent recruitment and development strategy, hiring and mentoring creative teams while fostering the agency's quirky, bold culture. Drove new business development that secured major accounts (Racing Optics, Power Manufacturing, MAC Cosmetics), growing annual revenue from $450K to $1.1M over two years. Established agency brand positioning—"the best brands stick"—and led internal brand development that differentiated Sticky in the marketplace. The Impact: Transformed scrappy boutique into a profitable, scalable agency with robust operational infrastructure, while maintaining 75% client retention. Created repeatable systems and culture that enabled sustainable growth without sacrificing creative quality or agency personality. Leadership & Scale: Scaled team from 3 to 15 employees | Grew revenue from $450K to $1.1M | Reduced turnaround time 20% | Built hiring and retention framework | Led cross-functional teams across creative, account, and production Key Deliverables: Operational systems & workflow optimization | Talent recruitment & development strategy | Client acquisition & retention programs | Agency brand development & positioning | Project management infrastructure | Financial & capacity planning