REVIVAL

Founder & Principal — House of Puckett The Context: The vape category, valued at $15B, was highly saturated with 400+ competitors, creating downward pressure on pricing and limited whitespace for new entrants without clear differentiation. The Mandate: Launch a new brand with premium positioning and cross-demographic appeal (ages 25–45), supported by a complete go-to-market infrastructure capable of sustaining higher margins. The Work: Led the end-to-end creation and launch of Revival Vape, defining a brand strategy anchored in Art Deco–inspired positioning to signal quality, heritage, and distinction in a crowded market. Directed a focused team across brand, packaging, digital, and marketing to build a cohesive system spanning e-commerce, retail presentation, and lifecycle communications. Designed the brand architecture to translate consistently across 12+ customer touchpoints, ensuring clarity and recognition from first impression through purchase and repeat engagement. Orchestrated a multi-phase launch across direct-to-consumer and retail channels, aligning visual identity with pricing strategy and shelf presence. The Outcome: Established a differentiated brand capable of commanding a ~20% price premium relative to category norms. Increased engagement by ~45% and secured retail placement where Art Deco positioning was cited by partners as a primary driver of differentiation and customer interest.

Aspirational Brand Narrative & Premium Lifestyle Positioning
Defined Neutral Pairings Ensuring Consistent Cross-Media Brand Application
Strict Hierarchy Guidelines Maintaining Consistent Cross-Platform Execution
Monogram Icon Extending The Identity Into Scalable Secondary Applications
Cinematic Creative Direction Establishing Premium Positioning Through Controlled Visual Narrative
Luxury Led Digital Experience Reinforcing Premium Positioning Across All Customer Touchpoints
Digital Growth Infrastructure Designed To Support Scale, Optimization & Ongoing Revenue Expansion
High Impact Visual Direction Reinforcing Authority, Confidence & Category Differentiation
End To End Packaging System Strategically Developed To Elevate Perceived Value & Shelf Authority
Retail Ready Product Presentation Strengthening Shelf Impact & Perceived Enterprise Scale
Signature Monogram Integration Strengthening Immediate Brand Recognition At Point Of Use
Omnichannel Retail Experience Strategy & E Commerce Platform Optimization
Consumer Engagement Strategy & Lifestyle Brand Activation
Integrated Social Campaign Architecture & Influencer Activation Leadership
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