OUTLIER ELECTRIC VEHICLES

As Creative Director for Lucas Group, I successfully led multiple company initiatives before and after the pandemic, creatively engaging both new and existing clients to fuel business growth. I drove significant expansion for subsidiaries through innovative advertising and marketing strategies, spearheading the brand development of OUTLIER Electric Vehicles. These efforts resulted in increased sales within the emerging electric vehicle industry, particularly with graphene-powered batteries. The cutting-edge, futuristic brand captured market attention and positioned this new technology at the forefront of the industry, drawing the interest of major companies like Tesla.

A Revolutionary Electric Vehicle Brand Using Graphene Power / Logo Design & Promo Video
Branding & Marketing Taglines & Language
The Four OUTLIER EV Brand Models: Fire, Water, Earth & Air / Advertising & Creative Assets
Color Design Studies & Color Palette Through Archetypes
 Typography & Design Implementation
Master Logo Design, Brand Creation & Icon Design
Logo Design for EV & FV Models, Brand Creation & Icon Design
Logo Lock Up For EV Models, Advertising, Brand Identity & Creative Assets
Promo Graphics For Advertising, Brand Identity & Creative Assets
Website Design For Desktop & Mobile
Advertising & Creative Assets
Graphene Atom Structure Graphic
Promo Graphics For Advertising, Brand Identity & Creative Assets
Advertising & Creative Assets
Advertising, Social Asset Creation For All Platforms, Social Strategy & Asset Creation
Promo Graphics For Advertising, Brand Identity & Creative Assets
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