The Challenge: Create an immersive brand experience for Land Rover's "Above & Beyond" campaign that would stand out in a beach environment, drive brand consideration among affluent outdoor enthusiasts, and deliver measurable engagement in a competitive luxury SUV market. My Role: Owner & Creative Director, House of Puckett What I Did: Coordinated an experiential marketing campaign while working with production specialists. Collaborated on large-scale beach installation, including environmental graphics, interactive brand experiences, and multimedia elements. Designed cohesive visual identity system, developed infographics communicating brand heritage and capability, and created massive building-scale visuals. Supported event logistics, vendor coordination, and on-site execution for multi-day activation reaching 28,000+ attendees daily. The Impact: Exceeded 10,000+ qualified leads and 90% positive brand sentiment among attendees. Created memorable brand activation that elevated Land Rover's presence in key coastal market, with campaign elements subsequently adopted for national rollout. Leadership & Scale: Managed a team of creatives and production specialists | Reached 28,000+ attendees daily | Exceeded 90% positive brand sentiment Key Deliverables: Experiential brand activation strategy | Large-scale environmental graphics | Visual identity development | Infographic design | Event logistics & vendor management | Production oversight | Interactive brand experiences
