LAND ROVER

Founder & Principal — House of Puckett The Context: Land Rover sought a high-impact experiential activation for its Above & Beyond campaign to drive consideration among affluent outdoor consumers in a highly competitive luxury SUV market. The Mandate: Create a differentiated, immersive brand experience that translated Land Rover’s heritage and capability into measurable engagement at scale. The Work: Led the creative direction and experiential strategy for a large-scale coastal brand activation, partnering with production specialists to deliver an immersive, multi-day environment. Defined the visual and experiential system across environmental graphics, interactive brand moments, and multimedia installations. Oversaw brand storytelling and information design communicating Land Rover’s heritage, performance, and capability, while coordinating vendors and on-site execution to ensure consistency and quality across the activation footprint. The Outcome: Engaged 28,000+ attendees per day, generated 10,000+ qualified leads, and achieved 90% positive brand sentiment. The activation elevated Land Rover’s presence in a key coastal market, with campaign elements adopted for broader national use.

Luxury Automotive Brand Creative Execution & Campaign Adaptation
Integrated Campaign Activation, Environmental Graphics & Cross-Functional Production Leadership
Campaign Information Architecture & Experiential Brand Communication Design
Immersive Brand Environment Design & Experiential Campaign Activation
Luxury Automotive Brand Platform Translation & Experiential Market Activation
Legacy Narrative Development & Environmental Brand Communication System
Global Launch Campaign Identity & Experiential Brand Platform
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