PRIDE MUSIC FESTIVALS

The Challenge: Create compelling visual experiences and manage complex production logistics for major LGBTQ+ festivals attracting 500,000+ attendees, while delivering measurable ROI improvements for festival organizers operating on tight margins. My Role: Owner & Creative Director, House of Puckett What I Did: Led end-to-end creative production and event operations for LA Pride and WeHo Pride festivals, mobilizing with teams of 100+ designers, production specialists, and installers. Directed complete festival branding, environmental design, and on-site execution while managing print budgets and vendor relationships. Oversaw installations, print production, digital advertising, and merchandise. Also directed creative for high-profile entertainment events, including NFL Super Bowl, Twilight Saga premieres, and Major League Baseball events, building a reputation for delivering complex projects under extreme time and quality constraints. The Impact: Reduced festival creative costs by 20% through a strategic vertically integrated approach that increased sponsorship appeal and revenue. Created cohesive visual experiences that elevated brand perception and drove record attendance, establishing creative excellence that made these festivals destination events in LA's LGBTQ+ community. Leadership & Scale: Mobilized with teams of 100+ across design and production | Reduced festival creative costs by 20% | Oversaw events with 500K+ attendees | Guided multiple high-profile entertainment productions | Built vendor and partner networks Key Deliverables: Festival branding & identity systems | Large-scale environmental graphics | On-site installation management | Print production & vendor coordination | Digital advertising | Merchandise design & production | Event space design & logistics