PRIDE MUSIC FESTIVALS

Founder & Principal — House of Puckett The Context: Major LGBTQ+ festivals in Los Angeles required large-scale visual systems and operational coordination to support events attracting 500,000+ attendees, while organizers faced tight margins and increasing pressure to demonstrate sponsor value and operational efficiency. The Mandate: Deliver cohesive, high-impact visual experiences at city-scale while improving cost efficiency, sponsorship appeal, and execution reliability across complex, multi-day live events. The Work: Led end-to-end creative leadership and operational coordination for LA Pride and WeHo Pride festivals, directing brand systems, environmental design, and on-site execution across extensive festival footprints. Mobilized and coordinated cross-functional teams of 100+ designers, production specialists, and installers, managing vendors, print production, and installation logistics under compressed timelines. Implemented a vertically integrated creative and production approach that unified branding, fabrication, and execution, increasing consistency while reducing fragmentation across suppliers. Applied the same operational rigor to other high-visibility entertainment events, including NFL Super Bowl activations, major film premieres, and professional sports productions. The Outcome: Reduced festival creative costs by ~20% while elevating visual cohesion and sponsor appeal. Delivered large-scale cultural events that achieved record attendance and reinforced these festivals as destination experiences within Los Angeles’ LGBTQ+ community.

Festival Brand Platform Development, Visual Identity Architecture & Experiential Systems Design
Digital Ecosystem Strategy, Integrated Campaign Architecture & Audience Development
Event Brand Architecture, Large-Scale Environmental Systems & Experiential Production
Artist Launch Strategy, Integrated Digital Campaign Architecture & Audience Growth Systems
Brand Evolution Strategy & Integrated Campaign Architecture
Festival Brand Strategy, Integrated Visual Systems & Experiential Environment
Multi-Talent Digital Campaign Systems, Performance Marketing Creative & Scalable Asset Architecture
Integrated Festival Merchandise Strategy & Apparel Brand Systems
Live Event Commerce Architecture, Conversion UX Systems & Performance-Driven Digital Experience
Urban Cultural Platform Strategy, Outdoor Media Ecosystems & Experiential Environment Architecture
Ticketing Conversion Creative, Digital Activation Systems & Cross-Channel Asset Frameworks
Brand Partnership Strategy, Co-Branded Campaign Architecture & Cross-Platform Activation Assets
Artist-Centric Brand Amplification, Live Experience Brand Integration & Audience Growth Systems
Festival Environment Architecture, Large-Format Brand Systems & Fabrication Leadership
Festival Environment Architecture, Large-Format Brand Systems & Fabrication Leadership
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