HGI INDUSTRIES INC.

Founder & Principal — House of Puckett The Context: An industrial air quality manufacturer needed to modernize its parent brand (HGI) and launch two new product lines—ODOROX and OHAIR—targeting enterprise and institutional clients. Operating within a ~$3B air purification market projected to reach ~$6B by 2030, the company required stronger positioning to compete and scale. The Mandate: Reposition the parent company and build two forward-facing B2B brands capable of communicating highly technical, proprietary air purification technology across diverse industries. The Work: Led the rebrand of HGI and developed ODOROX and OHAIR from concept to market—defining positioning, identity systems, and technical messaging. Built a comprehensive suite of B2B sales and marketing assets, including trade show environments, collateral systems, and hundreds of tailored pitch decks aligned to industries such as healthcare, hospitality, disaster recovery, food processing, and industrial operations. Elevated inherently industrial, utilitarian products into visually compelling, market-ready brands—translating complex engineering into clear, credible solutions for enterprise buyers. The Outcome: Established a cohesive portfolio of enterprise-ready brands and scalable sales tools, strengthening market positioning and demand generation. Drove a 200% increase in lead capture and a 3x lift in on-site conversion, significantly improving trade show performance and pipeline quality following the rebrand and product line launches.