CAPNO

Creative Director — ManifestSeven The Context: ManifestSeven identified an opportunity to create a technology-first cannabis ecosystem connecting consumers with retailers through a seamless dual-platform experience. The challenge was building a trusted, differentiated brand in a category already occupied by platforms such as Weedmaps, Leafly, and Eaze. The Mandate: Create a recognizable consumer brand, intuitive digital experience, and scalable design system that could launch both B2C and B2B products while simplifying discovery, onboarding, and customer engagement. The Work: Led the complete brand and product development for Capno from concept through launch, directing a multidisciplinary team of designers and developers. Developed the visual identity, color system, UI/UX, website, consumer and business applications, and integrated marketing assets. Guided six rounds of user testing with more than 200 participants to refine navigation, improve conversion, and reduce onboarding friction while managing a $200K development budget and partnering closely with engineering throughout production. The Outcome: Launched a fully integrated dual-platform ecosystem that generated more than 15,000 downloads within the first six months and secured 100+ business clients. Established a scalable digital brand system that improved customer adoption, strengthened brand recognition, and created a differentiated position within the cannabis technology marketplace.