EPICFEST

Founder & Principal — House of Puckett The Context: Epic Records set out to launch a flagship live music festival that celebrated its artists while creating a destination event for fans, media, and industry leaders. The festival required a bold visual identity capable of translating seamlessly across digital marketing, large-scale event production, merchandise, environmental graphics, and live performances. The Mandate: Develop a complete brand identity and visual system that transformed EPICFEST into a recognizable entertainment property while delivering a cohesive experience from the first digital announcement through the final live performance. The Work: Created the EPICFEST brand from the ground up, including the logo, color system, typography, and comprehensive visual identity. Led creative direction across every customer touchpoint, designing event graphics, stage visuals, environmental signage, tickets, credentials, digital campaigns, Apple Music assets, merchandise, social content, print collateral, and large-format installations. Managed production-ready artwork and print execution while coordinating with vendors and event partners to ensure flawless implementation across the festival. The Outcome: Delivered a vibrant, immersive festival identity that became a recognizable centerpiece of Epic Records’ live event experience. The cohesive visual system elevated the attendee journey, strengthened artist and sponsor visibility, and transformed EPICFEST into one of Los Angeles’ most anticipated industry events with celebrity appearances, major musical performances, and extensive media exposure.

Festival Branding, Event Identity & Campaign Design
Stage Design, Live Event Graphics & Production Branding
Digital Marketing, Social Campaigns & Promotional Assets
Brand Graphics, Environmental Branding & Production Design
Environmental Graphics, Event Signage & Production Design
Visual Identity, Brand Graphics & Creative Exploration
Artist Photography, Live Event Coverage & Visual Branding
Environmental Branding & Production Design
Logo Design, Brand Identity & Visual System
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